GUEST OF A GUEST
Giving guests of a media company’s website the most memorable visit
SCOPE OF WORK
Guest of a Guest is a digital media company that celebrates and serves society's cultural influencers through its curated social calendar, event photography services and editorial coverage.
Like many established media companies and blogs, Guest of a Guest hadn't taken the step to make changes to its existing website. I mean, if it's not broken, don't fix it, right? However, this wasn't exactly the case.
We revised the information architecture classifying articles into "Locations" and "Categories" as opposed to the single "Site" classification they previously had, which wasn't comprehensive. We also looked to improve the reading experiences by housing the slideshow and gallery component in a section that didn't obfuscate the text and main imagery content within an article.