GUEST OF A GUEST

Giving guests of a media company’s website the most memorable visit

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004

FOUR

NON-COMMERCIAL

YEAR 2022

SCOPE OF WORK

Website Design

Art Direction

ABOUT CLIENT

Guest of a Guest is a digital media company that celebrates and serves society's cultural influencers through its curated social calendar, event photography services and editorial coverage.

THE PROBLEM

Like many established media companies and blogs, Guest of a Guest hadn't taken the step to make changes to its existing website. I mean, if it's not broken, don't fix it, right? However, this wasn't exactly the case.

Due to how large the company had grown there were several articles with categories that weren't easily accessible. Also, the process of accessing gated social calendar content wasn't really cohesive and was somewhat jarring.

THE SOLUTION

We revised the information architecture classifying articles into "Locations" and "Categories" as opposed to the single "Site" classification they previously had, which wasn't comprehensive. We also looked to improve the reading experiences by housing the slideshow and gallery component in a section that didn't obfuscate the text and main imagery content within an article.

Not forgetting the calendar page experience, we created a clear distinction between features events and events of the days as well as placed the filters in an obvious location so visitors can explore other options as they see fit.

GUEST OF A GUEST

SCOPE OF WORK

ABOUT CLIENT

THE PROBLEM

THE SOLUTION

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